Privacy Policy
Effective date: June 2026. Last updated: June 2026.
This Privacy Policy describes how Gemmell Outdoor Lighting ("Gemmell Outdoor Lighting," "we," "our," or "us") collects, uses, and protects information submitted through this website (gemmelloutdoorlighting.com). We are a small outdoor lighting design and installation business serving Williamson County, Tennessee.
1. Information We Collect
We collect information only when you voluntarily submit it.
Contact form. When you use the contact form on this website, we collect:
- First and last name
- Phone number
- Email address
- Your message or project description
- Approximate budget or project type (if provided)
This information is used solely to respond to your inquiry and, if you proceed, to schedule and deliver outdoor lighting services. We do not add you to any marketing list without your explicit consent.
Cookies and analytics. This website uses Google Analytics 4 (GA4) to understand how visitors find and use the site. GA4 sets cookies in your browser that collect anonymised data including pages visited, time on site, device type, and approximate geographic region. This data is used to improve the website and to understand which content is most useful to prospective customers.
We also use GA4's AI-referral and traffic-source reporting to understand whether visitors arrive from AI search surfaces (including Google AI Overviews, ChatGPT, Perplexity, and similar). No personally identifiable information is collected through this measurement.
2. How We Use Your Information
- To respond to your contact form inquiry, typically within one business day
- To schedule and conduct a free design walk if you request one
- To deliver the outdoor lighting services you have engaged us for
- To improve this website based on anonymised analytics data
We do not sell, rent, trade, or otherwise transfer your personal information to any third party for marketing purposes.
3. Data Storage and Security
Contact form submissions are received by email at Gemmell Outdoor Lighting. We do not store form data in a third-party CRM or database. Reasonable precautions are taken to protect information in transit and at rest.
Analytics data is stored and processed by Google LLC under Google Analytics' standard data retention settings. For information about Google's data practices, see Google's Privacy Policy.
4. Third-Party Services
This website uses the following third-party services:
- Google Analytics 4 — website traffic and user behaviour analysis. Opt out of Google Analytics.
- Hosting provider — this website is served from a web hosting provider whose infrastructure processes all page requests.
5. Your Rights
You may request access to, correction of, or deletion of personal information we hold about you. To make a request, contact us using the details below. We will respond within a reasonable timeframe.
You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
6. Children's Privacy
This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.
7. Changes to This Policy
We may update this Privacy Policy from time to time. The effective date at the top of this page reflects the most recent revision. Continued use of the website after any revision constitutes acceptance of the updated policy.
8. Contact
For questions or requests related to this Privacy Policy, contact:
Gemmell Outdoor Lighting
Fairview, TN
(615) 914-4411